Predefined presets saves your time. You can later tailor these presets to your unique needs in settings.
Only the absolutely essential. No useless features or distractions so you can jot down a reminder and move on with your day.
Walk the dog
Get stuff done
Scheduling a simple reminder in Later is just 2 taps while in iCal it takes 7 long and annoying taps.
It doesn't matter where you add your reminder because it will appear on all your devices instantly.
Currently this feature is in beta.